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Archive for April 27th, 2008

Not something I would normally ever in a million years come in contact with back home in my Whole Foods Market, so you can imagine I was a bit jolted when I rounded the corner in the grocery store and laid my big brown eyes on this guy. He was marketing, Polar Bread or Polarbröd as it’s known in Swedish.

Polar Bread originates far north in Sweden – where reindeer are also born and raised. It is a soft flat bread with dimples, sometimes square but usually round, excellent for sandwiches. Extra tasty with a fresh slice of juicy reindeer….Oh, come on! Ease up. I would never consider munching on Santa’s helpers! At least not Rudolph anyway. But apparently, for fifteen pounds, you can get darn close to the red nose leader.

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Apparently, that’s all it takes to secure your spot in heaven. A quick visit to a website created by two Seattle boys and you can save your soul online. Take a peak at www.reserveaspotinheaven.com for a guaranteed spot in paradise or if you prefer going to the burning under-world try: www.reserveaspotinhell.com.

For a dozen or so little ones you’ll get:

  • “100% guaranteed spot” by way of a certificate of reservation, registered in the Book of Light
  • A first-class ticket to paradise (why climb stairs when you can fly?)
  • An official ID card
  • And the heaven 101 mini informational guide (your Fodor travel book to the place in the sky).

Without a reservation, the website warns heaven-hopefuls to expect long lines, thousands of steps on the stairway to heaven and haggling with St. Peter at the Pearly Gates.

But don’t forget to read the fine print. The site also states, “We have never been to nor are we affiliated with Heaven.”

Funny. That’s the part that made me giggle.

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