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Posts Tagged ‘Girl Effect’

There are 600 million adolescent girls living in the developing world – the majority living in poverty. By giving one of these girls a chance, you start the Girl Effect. When girls have safe places to meet, education, legal protection, health care, and access to training and job skills, they can thrive. And if they thrive, everyone around them thrives, too.

Did you know? (from the Girl Effect fact sheet)

  • An extra year of primary school boosts girls’ eventual wages by 10 to 20 percent. An extra year of secondary school: 15 to 25 percent.
    (George Psacharopoulos and Harry Anthony Patrinos, “Returns to Investment in Education: A Further Update,” Policy Research Working Paper 2881 [Washington, D.C.: World Bank, 2002].)
  • Research in developing countries has shown a consistent relationship between better infant and child health and higher levels of schooling among mothers.
    (George T. Bicego and J. Ties Boerma, “Maternal Education and Child Survival: A Comparative Study of Survey Data from 17 Countries,” Social Science and Medicine 36 (9) [May 1993]: 1207–27.)
  • When women and girls earn income, they reinvest 90 percent of it into their families, as compared to only 30 to 40 percent for a man.
    (Phil Borges, with foreword by Madeleine Albright, Women Empowered: Inspiring Change in the Emerging World [New York: Rizzoli, 2007], 13.)

The Nike Foundation and NoVo Foundation have a shared mission to create opportunities for girls and the world. They believe in the positive impact educating and empowering girls can have on a community.

Grow Interactive, a Norfolk-based interactive advertising and design studio, teamed up with leading independent advertising agency Wieden+Kennedy (from my home town), to develop the Girl Effect campaign. Brilliant. Powerful. Captivating. Regardless of your personal philanthropic beliefs or views of these companies, they should be praised for their creativity and remarkable use of typography.

Watch the video. Make a difference. Be significant.

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